BEAUTY BRANDS OF ALL COLORS
mastering
THE YOUNG GROUP
has launched dozens of young beauty brands and scores of innovative, award-winning products, trained hundreds of product developers and presented consumer insights in all corners of the globe.
DISCOVERY
DEVELOPMENT
DEBUT & BEYOND
OUR SERVICES
The Young Group is a New York-Paris based marketing company with a broad range of clients in beauty, health and wellness. We manage brand creation from research to product development to product distribution and sales.
When you imagine the launch of your beauty brand, you probably visualize luxurious formulas, eye-catching packaging, and a splashy debut on the shelves of your favorite retailers, supported by major influencers and media outlets. That’s the destination of your dreams — but what about the journey?
We won’t sugarcoat this: The journey is difficult (though exhilarating!), but The Young Group will guide you to your destination. Our range of tried-and-tested marketing and product development services (and the expertise of our powerful network*) will bring your vision to life.
MARKETING
DISCOVERY
TREND WATCH™
(click the star for more info)
Understanding the consumer and
leveraging trends for B2B and B2C.
• Research:
The Beauty Marketplace
The Competition
The Target Consumer
• Financial Modeling & Projections*
PRODUCT
DEVELOPMENT
SENSORIAL TUTORIAL
We train your team to identify product cues and key aesthetic attributes. Learn to make the most of these powerful tools in developing new products.
• Product Concepts
• Product Formulation and Development*
• Global Regulatory Guidance*
• Brand Storytelling and Marketing Copy
• Logo Development/Primary and
Secondary Packaging*
• Visual Branding and Product Photography*
PRODUCT DEBUT & BEYOND
• Brand/Product Marketing Strategy,
Positioning and Promotion
• Sales Training and Development
• Public Relations and Media Strategy*
• Social Media/Digital Marketing Strategy*
• Retail Marketing Strategy*
• Keynote Speaking
*services provided by The Young Group Network
One of our most cherished resources is our network of trusted suppliers. Whether a client needs an incredible cosmetic chemist who’s up to date on the best ingredient innovations or the perfect web designer for a social-first company, The Young Group knows the right match. Over the years, we’ve developed a database of powerhouse colleagues to help guide founders in their brands’ development. All The Young Group needs to get started is your dream.
THE YOUNG GROUP
Our consumer data base is extensive. We know what’s driving today’s highly evolved shopper. We work with our clients to create fresh ideas, new approaches and relevant connections with the target consumer.
Whether you have a half-formed idea or have a product in mind that needs developing, the solutions are here. Having worked in all categories of the business, in big companies and startups, we know the ins and outs of brand building and finding the emotional link to the consumer.
We can help you achieve your vision with a strategic plan, no matter what the budget. We’re problem solvers, match makers and brand whisperers: all of which you’ll need on this incredible journey through the beauty industry. If you want to launch and build a brand, you’ve come to the right place.
Our Founder | Karen Young has been a key player in the beauty industry for decades, both as a corporate executive and an entrepreneur. After a successful career holding VP and executive titles in marketing and product development at L’Oréal and Estée Lauder, Young founded her global beauty marketing business, The Young Group, in 1999. Her passion for developing innovative products and effective marketing strategies continues to make The Young Group an invaluable resource for beauty entrepreneurs (and established brands) who want to stand out in a highly competitive industry.
In addition to shaping the future of beauty, Young is inspiring the next generation of beauty executives by teaching at the SUNY Fashion Institute of Technology. There, she has been an adjunct professor to master’s-level students in the Cosmetics and Fragrance Marketing and Management department since 2001.
Young has a second office in Paris and travels internationally, giving her insight into trend analysis and access to industry contacts around the world. She is frequently asked to share her expertise at conferences, expos, and other beauty events as a keynote speaker.
Who is The Young Group? | Even seasoned beauty pros know how tough it is to turn a big idea into an Instagram-famous brand. That’s why indie brand founders and corporate executives alike have relied on The Young Group’s holistic approach to brand marketing since 1999. With offices in both Paris and New York, we offer savvy insight, strategic marketing, and positive yet realistic feedback to help aspiring beauty entrepreneurs launch the brands of their dreams.
The challenge of developing a beauty brand is loaded with risks and rewards. Our client base — who all came to us by word of mouth — trusts The Young Group to navigate them all, thanks to our experience, expertise, and connections within the industry. We work with founders of every background and budget, and collaborate with them to turn even the fuzziest vision into a sharply-defined game plan tailored to their distinct goals.
SELECT CLIENTS
We’ve been fortunate to collaborate with teams at founder-led indies, generational household-name brands and every kind of business in between. Our work has touched all facets of the industry over the past 20+ years, so if you have a question about a specific niche (nail polish, products for children, science-driven skincare, vegan beauty, you name it!), this is the place to ask it.
CONTACT US
