The Young Group is a global marketing company with a broad range of clients in the beauty, home, health and hospitality industries. We manage your brand creation from research to product development through sell-through.
We offer ideation modules with an overview of the trends influencing the category. We work with you to create fresh, new ideas and new approaches for your brand.
Whether you want to start with idea generation or have a product in mind that needs developing, you'll find the solutions here. Having worked in all categories of the business, in big companies and startups, we know the ins and outs of brand building as well as what drives the consumer.
Profiles
Karen Young launched The Young Group in early 1999 and the business has been steadily growing ever since. She tapped Judy Galloway as President in 2001. In 2005, The Young Group opened an office in Paris.
Judy, an experienced focus group moderator, and Karen added discovery services, including qualitative, quantitative and online research methodologies, to the product development, marketing and branding efforts of The Young Group.
The Young Group has affiliations with several major laboratories, many package and graphic designers in the United States and abroad. They also have relationships with beauty industry organizations as well as a detailed in-house database on the personal care business.
Biographies
Karen Young, Chief Executive Officer
Before opening The Young Group in 1999, Karen was vice president of marketing & advertising for Lancôme, the prestige division of L'Oréal. In that capacity she also handled product development and sales promotion. Before joining Lancôme, she spent seventeen years at Estée Lauder, where she held a variety of executive positions, including director of color cosmetics.
Karen is an active board member of Fashion Group International. She is a certified personal trainer and nutritionist. Karen divides her time between New York and Paris, where The Young Group also has an office. She is an adjunct professor of Product Development in FIT's Cosmetic Masters Program.
Since opening The Young Group, Karen has developed extensive color cosmetics and skin care lines. She has worked on numerous established brands in the beauty category including Christian Dior Parfums, Shiseido Skin Care & Cosmetics, Bath & Body Works, Avon, Neutrogena and 3M Products.